SEO for SaaS: a playbook for product-led growth
NEO Campus Editorial17 April 20266 min read
SaaS SEO is a different sport from ecommerce or affiliate. The buyer journey is longer, the queries are smaller, and the conversion path runs through trust.
Bottom-of-funnel first
Comparison pages, alternatives pages, and integration pages convert at orders of magnitude higher rates than top-of-funnel content. Build them first.
Use cases over features
Rank for the job the user is trying to do, not the feature you happen to have. Use-case landing pages capture real intent.
Free tools as acquisition
A well-targeted free tool can outperform an entire content team. Pick a problem your ICP has weekly and solve it in the browser.
