Ecommerce SEO in 2026: category pages, faceted nav and reviews
NEO Campus Editorial5 May 20266 min read
Most ecommerce SEO problems are not about content; they are about architecture. The store that wins is the one that helps Google understand its catalogue.
Category pages are the franchise
Category pages capture the highest-intent commercial queries. Treat them as landing pages: unique intro, curated products, internal links to subcategories.
Faceted navigation without bloat
Use canonicals, noindex, and link rel attributes deliberately. The goal is to index combinations with real demand and ignore the rest.
UGC and reviews
Product reviews add unique content and trust signals. Schema-mark them, surface them above the fold, and never delete them.
